The Media Minute was created to provide an opportunity for anyone who wishes to discuss media in a broad or detailed manner, with respect to differing opinions or interpretations. Please feel free to submit your thoughts and ideas.

Thursday, January 7, 2010

Subtle Changes On Evening Newscasts

The times, they are a changing. Did anyone else notice Monday's CBS Evening News, or more specifically the intro? Gone is Walter Cronkite's stoic and timeless voiceover, replaced with that of Morgan Freeman's pipes. CBS says it was time for the inevitable in replacing the gone but never forgotten Cronkite, and the use of Freeman's voice will give the network more flexibility when cutting other promos and lead-ins.

When Diane Sawyer took over World News December 21st, gone was the tradition Charles Gibson continued as a homage to Peter Jennings. Each time Gibson welcomed viewers, it was with "Welcome to World News. Tonight..." Jennings anchored "World News Tonight" from 1983 until stepping down April 1, 2005 due to illness. An era has passed us by; please don't forget.

1 comment:

  1. Have you also noticed the cross-promoting of programs on networks. Years ago, a CBS program or host would never appear on a competing network. Last night Leno had Katie Couric as a guest on his show. The earliest I can remember this kind of thing was in the early 1990's when Connie Chung would intice David Letterman to come to CBS. Athough that was a late night program and Mrs. Povich's appearance was for comedic effect.

    ReplyDelete