The Media Minute was created to provide an opportunity for anyone who wishes to discuss media in a broad or detailed manner, with respect to differing opinions or interpretations. Please feel free to submit your thoughts and ideas.

Sunday, January 10, 2010

Are 7pm Newscasts Useful?

With 24-hour news channels, streaming newscasts, and instantly-updated websites, do local channels still have a stake in delivering news to residents? Two of our local affiliates have 7pm newscasts, with one focusing more on viewer feedback from previously run stories. Despite the economy, shrinking newsrooms, and less and less time for content, should newsrooms really be "expanding" their broadcasts?

In my hometown the experiment has been tried and tried again. In the Roanoke-Lynchburg area the ABC and NBC affils go with 7pm newscasts, while the CBS hits the traditional Wheel of Fortune-Jeopardy lineup. I'm not sure I'm sold on expanding the morning news to begin at 5am or 530am, AND adding a 7pm. Just opinion, but I would like to see research that shows these programs are viable adds.

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