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Saturday, January 2, 2010

Arbitron And Your Radio Station

As a former radio disc-jockey, this time of year was always circled on the calendar. The Winter survey period for radio stations begins January 7th, so be on the lookout for a radio diary in your mailbox. Not everyone receives one of these, but they go a long way in determining your favorite station's rating, and eventually assists in a station setting their ad rates for advertisers.

Since the Fall '09 numbers aren't due to ship until late January, here are the top 5 stations from Spring '09, as reported on www.arbitron.com

Ranking as to AQH Share for Persons 12+, Mon-Sun 6AM-Mid*

1. WSLC - 94.9 FM Star Country
2. WSLQ - Q99

3. WKLK - K92
4. WROV - 96.3 WROV
5. WJJS - Jammin' JJS

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