The Fall 2009 Arbitron numbers are in, and 94.9 Star Country still holds the number one spot with listeners 12+. Narrowing the gap from Spring 2009 is Q99. K92, Jammin JJS, and ROV/Vibe 100 (tied) round out the top 5 in the market.
The biggest movers from Spring to Fall were Q99 and WSFF (Steve FM), while WROV, WFIR, and WZZI took the biggest tumbles in the area.
Arbitron ratings are used by stations to help set ad rates, so the better position you are in your demographic, the more flexibility you have in setting advertising fees. 12+ numbers are based on AQH, or the average number of listeners tuned in to a specific station during an average 15 minutes.
For full numbers you can visit www.arbitron.com .
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