Roanoke-Lynchburg Radio Ratings

The Fall 2009 Arbitron numbers are in, and 94.9 Star Country still holds the number one spot with listeners 12+. Narrowing the gap from Spring 2009 is Q99. K92, Jammin JJS, and ROV/Vibe 100 (tied) round out the top 5 in the market.

The biggest movers from Spring to Fall were Q99 and WSFF (Steve FM), while WROV, WFIR, and WZZI took the biggest tumbles in the area.

Arbitron ratings are used by stations to help set ad rates, so the better position you are in your demographic, the more flexibility you have in setting advertising fees. 12+ numbers are based on AQH, or the average number of listeners tuned in to a specific station during an average 15 minutes.

For full numbers you can visit www.arbitron.com .

Favorite Crime TV Show Of All Time

The last twenty years has seen a resurgence of the Crime series on television. Everyone has their favorite show or series. In the 80's, Magnum, PI was it for me. Maybe more a comedy than drama, it presented a great balance of storyline and one-liners, along with the running battle between characters Magnum and Higgins.

Over the years we've embraced Dragnet, Hill City Blues, NYPD Blue, the CSI series, Monk, a little series entitled Law & Order, and countless others. What is it that keeps us coming back for more? The characters themselves, the bad guys "getting theirs" in the end, the story, or something else? What is your favorite?

TV Coverage Of Tragedies

Many of you heard about the tragic shooting of eight people in Appomattox this past week. Some of you may have also heard about the media coverage that was present, and the usual critical comments that follow such a scene.

At least one poster to the local ABC affiliate website lamented that they were scooped by the affil in Richmond - a further distance to Appomattox than Lynchburg to Appomattox. I don't know if that was true or not, but shouldn't the number one priority of any reporting be to get the facts correct? Too often with past events the competition of local stations leads to "being first" as the main reason for coverage, instead of "being right."

As a viewer, I would rather a station present accurate facts the first time, instead of retracting over and over because they rushed to present the story "first." Also, is it necessary to hold news conferences about a tragedy hours apart, if the only "update" is to say you have no new information? Just some thoughts...

What TV Show Can't You Live Without?

You know the day of the week, the time, the network, and all the characters by name. You try to convince your friends it's THE best show on tv, and update them the following morning on what happened. It's the tv show you can't live without.

For me, it's half the weekly schedule. Chuck, American Idol, Psych, Burn Notice, 24, 24!, The Mentalist, Shark Tank - if these shows are on, I'm at home. They run our lives, dictate our daily schedules, decide if we make dinner or pick up something on the way home.

So, what is your can't-live-without-show, and why does it drive you insanely crazy if you miss it?

What Should Replace Jay Leno?

NBC has finally owned up to the fact America was not ready for Jay Leno in primetime. The question is, what IS America ready for now that the Peacock Network has failed on their promise to give Leno at least a year?

While the experiment was an attempt to cut operating costs in primetime, as well as giving Leno exposure in a comfy slot, NBC will need to fill five weeknights after the Olympics with an hour of programming each evening. Should the network re-work their original shows from those time slots BACK into their own evenings, or would you like to see something completely different? OR, for many, it doesn't matter what NBC does, you are not watching.

Are 7pm Newscasts Useful?

With 24-hour news channels, streaming newscasts, and instantly-updated websites, do local channels still have a stake in delivering news to residents? Two of our local affiliates have 7pm newscasts, with one focusing more on viewer feedback from previously run stories. Despite the economy, shrinking newsrooms, and less and less time for content, should newsrooms really be "expanding" their broadcasts?

In my hometown the experiment has been tried and tried again. In the Roanoke-Lynchburg area the ABC and NBC affils go with 7pm newscasts, while the CBS hits the traditional Wheel of Fortune-Jeopardy lineup. I'm not sure I'm sold on expanding the morning news to begin at 5am or 530am, AND adding a 7pm. Just opinion, but I would like to see research that shows these programs are viable adds.

Subtle Changes On Evening Newscasts

The times, they are a changing. Did anyone else notice Monday's CBS Evening News, or more specifically the intro? Gone is Walter Cronkite's stoic and timeless voiceover, replaced with that of Morgan Freeman's pipes. CBS says it was time for the inevitable in replacing the gone but never forgotten Cronkite, and the use of Freeman's voice will give the network more flexibility when cutting other promos and lead-ins.

When Diane Sawyer took over World News December 21st, gone was the tradition Charles Gibson continued as a homage to Peter Jennings. Each time Gibson welcomed viewers, it was with "Welcome to World News. Tonight..." Jennings anchored "World News Tonight" from 1983 until stepping down April 1, 2005 due to illness. An era has passed us by; please don't forget.