Early Nielsen ratings show Sunday's Super Bowl may have eclipsed viewership for the most-watched television show of all time, the series finale of M*A*S*H, in 1983.
Overnight numbers estimate 106.5 million people tuned in for the New Orleans Saints win over the Indianapolis Colts, compared to the 105.97 million that watched M*A*S*H leave the airwaves. There is a margin of error with Nielsen estimates, but to be this close to the M*A*S*H precedent says a lot for the NFL broadcast. The share of households watching the game was still below the M*A*S*H number (77% to 68%).
Advertisers purchased more commercial minutes in this Super Bowl than any other super Sunday game, which should be a boom for next season.
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